Coaching Services

    Our Inbound Coaching℠ Programs are designed for business owners and marketing managers ready to implement a method of attracting clients to their business, rather than chasing them - below are the services we offer as part of our coaching programs

    Inbound Coaching℠

    Check Out Our Coaching Programs

    with 3 unique programs designed to fit ANY budget, our inbound coaching programs are a must have resource for business owners or sales & marketing managers looking to attract qualified prospects!
    click on each tab below to learn more about the program in detail
    Growth Coaching ProgramGrowth Coaching Program
    Inbound Coaching Program Guide

    Growth Coaching Program

    Our growth coaching package is a collaborative consulting program designed for business owners or sales & marketing teams looking to implement an inbound sales and marketing methodology into their business with the help of a highly experienced inbound professional.

    This package is a 12-month virtual program offering strategic planning sessions and ongoing training sessions in the best practices needed to implement inbound tactics for attracting, nurturing and converting leads into paying customers or clients.

    This program is specifically tailored to fit the needs of the individual business or sales & marketing team - download our FULL program guide TODAY!

    CLICK HERE TO DOWNLOAD OUR PROGRAM GUIDE
    Inbound Coaching ProgramInbound Coaching Program
    Inbound Coaching Program Guide

    Inbound Coaching Program

    Our inbound coaching package is a virtual training program designed for business owners or sales & marketing teams looking to implement an inbound sales and marketing methodology into their business with the guidance of a seasoned inbound professional.

    This package is a 12-month virtual program offering ongoing training sessions in the best practices needed to implement inbound tactics for attracting, nurturing and converting leads into paying customers or clients.

    This program is specifically tailored to fit the needs of the individual business or sales & marketing team - download our FULL program guide TODAY!

    CLICK HERE TO DOWNLOAD OUR PROGRAM GUIDE
    Group Coaching ProgramGroup Coaching Program
    Inbound Coaching Program Guide

    Group Coaching Program

    Our group coaching package is a virtual training program designed for small business owners or independent professionals looking to implement an inbound sales and marketing methodology into their business with the assistance of a seasoned inbound professional.

    This package is a 6-month virtual program offering training sessions in the core fundamentals needed to implement inbound tactics for attracting, nurturing and converting leads into paying customers or clients.

    This program is delivered in a small group format (8-10 members per session)

    CLICK HERE TO DOWNLOAD OUR PROGRAM GUIDE

    So What's Included in EACH Program?

    The following is a comprehensive list of initial and ongoing activities that comprise our inbound sales & marketing coaching programs - these services can be customized to fit YOUR needs!

    PLEASE SEE CHART BELOW FOR A LIST OF SERVICES INCLUDED IN EACH PROGRAM

    INITIAL SETUP AND PLANNING

    Conduct an Account & Technology Audits
    Understanding where you are will help determine a path for success. We will begin by auditing several elements of your current sales and/or marketing system. This project includes (but not limited to) a technology audit, an SEO audit, a keyword audit, a content audit, a website “user experience” audit and others (this service is not available in our Group Coaching Program and is limited in scope in our Inbound Coaching Program)
    Outline an Initial Sales & Marketing Strategy
    Our overall key to success has been a commitment to insisting on STRATEGY BEFORE TACTICS! We will conduct multiple virtual sessions to complete our research and discovery process in order to outline your initial strategic priorities. This project includes industry, competitor, and keyword research before identifying ideal customer or client personas, crafting a core marketing message, and developing a positioning plan (this service is not available in our Group Coaching Program and is limited in scope in our Inbound Coaching Program)
    Complete Your Account & Technology Setup
    We will need to create a foundation for implementing your inbound sales & marketing system. This project includes (but not limited to) setting up your software platform, implementing a blogging platform, creating landing page templates, creating webforms for use throughout your website to capture leads and other marketing assets (these services are available for a one-time investment – ask for more details)
    Develop a Keyword Usage Plan
    The use of keywords is the driving force behind getting found online! Today’s research starts with an internet search of someone’s pain point or problem. The solution presented MUST coincide with the keywords used to begin their search. We will outline a list of keyword themes to be used as the foundation of any content developed and used as the ongoing focus for additional SEO opportunities (this service is not available in our Group Coaching Program and is limited in scope in our Inbound Coaching Program)
    Outline a Content Strategy
    The use of educational content will be the fuel that drives your inbound sales & marketing system. To facilitate the use of this remarkable content, we will map your website visitor’s journey and determine a content plan for guiding them through the stages of your buying process (this service is not available in our Group Coaching Program and is limited in scope in our Inbound Coaching Program)
    Create Content Calendars for Your Team
    Planning the development of remarkable content is crucial to creating content people love! We will implement content calendars and/or develop a content topics spreadsheet for each content posting platform or network … this project may include a plan for creating a lead magnet for capturing visitor’s information (this service is not available in our Group Coaching Program and is limited in scope in our Inbound Coaching Program)
    Build Sales Enablement Tools for Your Team
    Even if you are a sales team of one, you and your sales team will need a defined sales process and the resources to close more deals. We will help you build the tools required to close more opportunities as outlined in your sales & marketing strategy (these services are available for a one-time investment – ask for more details)

    CORE MARKETING TACTICS

    Implement Campaign Management Best Practices
    We will teach you how-to build campaigns for generating, nurturing and converting leads into paying customers or clients. The success of these campaigns will focus on creating compelling offers for attracting leads. Once we outline a compelling offer, we will begin building calls-to-action, landing pages, smart forms, segmentation lists, email templates for nurturing leads and workflows to support the campaign
    Implement Content Management Best Practices
    We will teach you how-to create remarkable content for generating, nurturing and converting leads into paying customers or clients. This content will be shared through your blogging platform, social media channels and throughout your superior online presence (your website). The goal of this content will be to educated potential customers or clients and make a compelling case for doing business with you and your team by building trust and confidence in your brand – good content should always educate and advise, but never intend to directly sell to your audience!
    Implement Lead Management Best Practices
    Generating, nurturing and converting leads into paying customers or clients is the foundation of any successful sales & marketing system! We will teach you how-to build, implement, manage and adjust (as needed) an inbound sales and marketing process for growing your business through smart lead management. This process will include (but not limited to) outlining an organic lead generation “funnel” that will fuel your marketing efforts and provide ample qualified leads for your sales team
    Implement SEO Best Practices
    Getting your business found online by potential customers or clients at precisely the right moment they are ready to make a purchase is essential to your long-term business success. We will teach you how-to facilitate the process of making your online presence your best sales asset. This process will include (but not limited to) the continuous management of your online listings, your online reputation (as needed) and implementing other SEO best practices. Done correctly, this process will build a solid marketing foundation for getting your business found online; as well as greatly enhancing the number of inbound links to your website (an excellent SEO best practice)
    Implement Social Media Management Best Practices
    Generating leads is incredibly important! But building strong relationships with potential (and current) customers or clients is the key to successful long-term sustainable growth. We will teach you how-to implement a social media management process for building and/or improving your various social media profiles - depending on your needs. This process will include (but not limited to) social media platforms such as Facebook, Twitter, LinkedIn or Google+, etc.
    Establish Technology Management Best Practices
    The foundation of your new sales & marketing system will rely on the use of a cutting-edge technology platform. We will train you and your team how to use up to 25 tools for growing your business. These tools include (but not limited to) a CRM, a campaign management platform, a content management platform, a lead management platform, an opportunities management platform and various sales tools; just to name a few (tools may vary based on the software platform selected)
    Implement Website Management Best Practices
    In today’s modern digital world, your online presence should serve as the “hub” of your sales activities. It’s not uncommon for a potential customer or client to begin their research of your product or service online before being ready to speak to someone on your sales team. To facilitate this process, we will teach you how-to improve select design elements of your current website, develop core pages and add additional content for engaging visitors, develop lead capture landing pages to convert leads and make additional website improvements (as needed)

    SALES ENABLEMENT SERVICES

    Implement CRM Management Best Practices
    The true value of an established business is measured by the ongoing activities of their current and/or potential customer or client database. We will establish a set of CRM best practices for your sales team to use to ensure we maintain an active and engaged database of current contacts (this service is not available in our Group Coaching Program and is limited in scope in our Inbound Coaching Program)
    Introduce Sales Intelligence Tools
    There is no information more important to a salesperson than knowing what the prospect might be thinking! We will introduce the concept and explain the use of sales intelligence for helping your sales team better understand their prospects and close more deals; in turn, creating a shorter sales cycle (this service is not available in our Group Coaching Program and is limited in scope in our Inbound Coaching Program)
    Implement Various Sales Tools
    Giving your sales team the proper tools to reach their sales goals and close more business is essential to their overall success. We will help you implement several sales tools to ensure your sales team has what they need to close more business (tools may vary based on the software platform selected) (this service is not available in our Group Coaching Program and is limited in scope in our Inbound Coaching Program)
    Provide Ongoing Sales Training
    Accepting change is difficult! Most salespeople resist change and want to “keep doing it the way they always have”. We will provide ongoing sales training to get your sales team using the tools we have implemented to ensure their success (this service is not available in our Group Coaching Program and is limited in scope in our Inbound Coaching Program)

    SUCCESS MANAGEMENT

    Implement Key Metrics Dashboard
    The ability to measure your sales and marketing efforts are essential to understanding where adjustments need to be made. We will implement several dashboards to monitor improvements in key performance indicators such as website traffic, contact activity, blogging performance, landing page performance, email performance, and sales team performance. We will also establish benchmarks for measuring overall success
    Conduct Bi-Weekly Strategy/Status Meetings
    At the heart of our services is the ongoing process of providing valuable insights and adjusting our marketing efforts (as needed). We will meet with you twice a month (bi-weekly) to share reports, analyze our efforts, brainstorm and plan new campaigns. These meetings will be conducted via computer & telephone (this service is not available in our Group Coaching Program and is limited in scope in our Inbound Coaching Program)
    Conduct Quarterly Planning Meetings
    We should be evaluating our sales & marketing efforts every few months to continue to meet your needs. We will meet with you quarterly (via a virtual session) to plan upcoming content themes, make necessary adjustments to our services and add new tactics to ensure your continued growth and overall success (this service is not available in our Group Coaching Program and is limited in scope in our Inbound Coaching Program)
    Provide Unlimited Email Support between Strategy/Status Sessions
    We believe solid communication is the key to a successfully engagement. We will respond to all emails from you or your team within 24 hours to answer any questions or address any concerns you may (this service is limited in our Group Coaching Program and in our Inbound Coaching Program)
    Provide Telephone Support between Training Sessions
    Although we will be meeting bi-weekly (every other week), we are also available via telephone to answer any questions or address any concerns you or your team may have (this service is limited in our Group Coaching Program and in our Inbound Coaching Program)
    The initial setup and planning services can be completed for a one-time investment (or separate fee) if not included in the program selected. For larger organizations, these services can be “managed” by our team, while day-to-day tasks are completed by your internal sales and/or marketing team (as needed) or “shared” through a process called collaborative consulting where we “share” the responsibility (if applicable, ask for more details)

    Okay, What's All This Gonna Cost?

    The following is a summarized list of initial and ongoing activities that comprise our inbound sales & marketing coaching programs - please schedule a consultation to get a exact quote!

    Group Coaching

    delivered in a small group format to individuals or entrepreneurs

    • For Groups of 8-10 Members
    • Minimal Setup & Planning
    • Guided Content Planning
    • Campaign Management
    • Content Management
    • Lead Management
    • SEO Management
    • Social Media Management
    • Technology Management
    • Website Management
    • Sales Consulting Services
    • Implement Dashboards
    • Bi-Weekly Training Sessions
    • Monthly Accountability Calls
    • Provide Ongoing Support

    $395.00/mo

    SCHEDULE A CONSULTATION

    Inbound Coaching

    designed for small business owners or sales & marketing teams

    • Limited Account & Tech Audits
    • Limited Setup & Planning
    • Limited Content Planning
    • Campaign Management
    • Content Management
    • Lead Management
    • SEO Management
    • Social Media Management
    • Technology Management
    • Website Management
    • Sales Consulting Services
    • Implement Dashboards
    • Bi-Weekly Training Sessions
    • Bi-Weekly Coaching Calls
    • Provide Ongoing Support

    $995.00/mo

    SCHEDULE A CONSULTATION

    Growth Coaching

    designed for hyper growth oriented sales & marketing teams

    • Detailed Account & Tech Audits
    • Detailed Setup & Planning
    • Detailed Content Planning
    • Campaign Management
    • Content Management
    • Lead Management
    • SEO Management
    • Social Media Management
    • Technology Management
    • Website Management
    • Sales Consulting Services
    • Implement Dashboards
    • Bi-Weekly Training Sessions
    • Bi-Weekly Strategy Sessions
    • Provide Ongoing Support

    $1995.00/mo

    SCHEDULE A CONSULTATION

    Ready to Learn More about our Inbound Coaching Programs?

    CLICK HERE TO DOWNLOAD OUR PROGRAM GUIDE

    Need more than coaching services? Check out our consulting services - these programs are designed to have our experienced team of consultants do the work of implementing your new sales & marketing system and/or software into your business for you...