5 Reasons to Consider an Inbound Lead Generation Strategy" loading="lazy">
Lead Generation, which is the process of attracting prospects to your business, is a crucial point in any company’s sales process because it practically is the main driver of your sales and heavily influences your revenue.
It really is as simple as that – to land a sale would require having someone to sell to in the first place. Lead generation is how you reach out to potential buyers of your product, and there are a number of ways to conduct your lead generation process. You have your traditional lead generation strategies that include cold-calling, directly approaching people in places where there is plenty of footfall and giving out product pamphlets, and of course, there is also your regular radio or TV ad.
While those strategies might make you think they work best simply because businesses around the globe have been doing them for the longest time, you’d be surprised by what you’ll find out here today.
There is a lead generation strategy that can provide you with better results, and this strategy is what we call the Inbound Lead Generation Strategy.
With plenty of other strategies to employ, one might wonder, why consider an inbound lead generation strategy? What are the convincing reasons to consider an inbound lead generation strategy?
In this article, we’re going to give you a list of all the reasons to consider an inbound lead generation strategy, and by the end, we won’t be surprised when you turn into a huge believer of the inbound methodology yourself.
Scroll on!
Why Consider an Inbound Lead Generation Strategy?
While a lot of companies still seem to liken their sales process to the Funnel Model that illustrates that every sale starts from a pool of potential customers and ends up in fewer people who did in fact, make a purchase, the Inbound Methodology on the other hand uses the Flywheel Model, which shows how marketing, sales, and customer service processes can be done better by placing customers and their satisfaction at the heart of the wheel.
This is what makes an Inbound Lead Generation Strategy a better lead generation strategy. And to bolster our claims, we’ve prepared a few supporting arguments below to show you more reasons to consider an inbound lead generation strategy.
#1 Works Even as You Sleep
With the Inbound Methodology and Principles being its primary guide, an inbound lead generation strategy means that you don’t get to do those traditional lead generation strategies that today’s consumers would often find bothersome and a complete waste of their time. Instead, you utilize Content Marketing, SEO, Email Newsletters, and Social Media Marketing.
Now these types of strategies can generate leads for you even while you’re sleeping. And that’s a great thing because let’s face it, you need leads ALL THE TIME. Whatever lead generation efforts you employ with the use of these inbound lead generation strategy examples will continue to generate leads for you long after your TV/radio/newspaper ads have ceased being aired or published.
When you pay for those sorts of lead generation campaigns, you pay a lot for just short bursts of massive lead generation campaigns, and there is a chance you don’t always get to reach out to the people who do need and want your product. But with an inbound lead generation strategy such as the ones we have mentioned earlier on, your investment earns you more leads at any time of the day, for a really long time.
#2 You Get to Keep Up with Today’s Generation of Consumers
Today’s generation of consumers are often wired to their mobiles and laptops. They are constantly stimulated– overly-stimulated, and studies have shown that that is the reason why many of them can’t focus for longer periods.
So if you give them a call in the middle of one of their escapist hobbies, do you really think they would give you the time of the day?
Rhetorical question. But you get the picture.
This is characteristic of so many people belonging to this era of consumers that it’s almost as if it’s a phenomenon. But this is really just another answer to the question earlier posted: why consider an inbound lead generation strategy?
Given that the Inbound methodology teaches us to attract customers to our brand and not annoy them into listening to a sales pitch, implementing means we can meet potential customers, attract them to our brand and gently nudge them into buying our product at the hour of the day that is most convenient to them. With the Inbound Lead Generation Strategy examples we have provided earlier, it is easy to imagine how that is.
You see, the only way prospects can access our websites, social media pages, and other inbound lead generation channels is when they have been searching for them, mostly around the time when they are available and are in fact, looking for a product that you sell. And that’s what we mean when we say that with an inbound lead generation strategy, you meet customers whenever they are more open to consume information or listen to what you have to say.
#3 Gives You Quality Leads
With cold-calling, and directly approaching people at events, you might be giving your best efforts for people who have less or zero tendency at all to make a purchase. But with inbound lead generation strategies like social media marketing, not only do you get to reach out to people without paying thousands of dollars to cold-callers who may or may not get you your desired results, social media platforms like Facebook and Instagram also allow you to restrict the audience you reach out to whatever buyer persona you can come up with.
You can choose the age bracket, location, and interests of your preferred audience. Meaning, you get to reach out to people who you know might have a higher potential of buying your products.
#4 Cheaper Investment and Better ROI
This, of course, is easiest to grasp. Inbound does away with TV ads, radio ads, newspaper ads, cold-calling, and also event networking. While those strategies do work, the drawback is that they require a lot of money. And they can only work for a certain period of time. Once your campaign ends, it stops generating leads for you.
With an inbound lead generation strategy however, you not only spend less, you can also expect to gain better return of investment in the long run.
#5 Promotes Better Brand Loyalty
Because an Inbound Lead Generation Strategy is guided by the Inbound Methodology, it means that leads are nurtured right from the initial stages. And the Inbound Methodology follows the Attract, Engage, and Delight stages.
This assures you that leads are taken care of from the beginning and even after they have already made a sale and transitioned into being a customer.
When you take care of people who patronize your brand, you can expect them to be loyal to you forever.
And these are all persuasive reasons that answer the question: why consider an inbound lead generation strategy.
So, are you converted yet? Well, even if you are not fully convinced, in time you’ll see that an inbound lead generation strategy is the strategy that works best. You can learn more about it from our eBook. Just click on the download button right below!
